Michael Rothman

Co-Founder


Michael Rothman has over 25 years of experience in the industrial service sector and 10 years in the retail services industry. Mr. Rothman served as chairman and CEO of SMS Assist, L.L.C. since its startup in 2003 to May 2017. Mr. Rothman currently serves as chairman.

Mr. Rothman founded SMS Assist in 2003 with six employees to the 900+ employee enterprise firm it is today. Under his leadership, SMS Assist transformed into one of the fastest-growing technology companies globally.

In 2016, the same year Rothman was named a Midwest Entrepreneur of the Year and also a national finalist by Ernst & Young, SMS Assist received $150 million in Series D funding at a $1 billion valuation from Goldman Sachs Investment Partners, the same team that invested in Uber, Facebook, Pinterest and Spotify. SMS Assist has received the Momentum Award for its technology.

Mr. Rothman transformed the business from a traditional brick and mortar service company into an advanced technology company whose mobile and cloud-based facilities maintenance platform manages over 28,000 affiliated providers to service a nationwide roster of Fortune 500 retail and industrial clients representing over 140,000 locations.

SMS Assist’s proprietary technology provides vendor management, logistics planning, real-time order tracking, predictive modeling and electronic invoicing to deliver on-time, best-in-class service to every location, every time. A leader in facilities management, SMS Assist and its affiliated providers execute millions of services annually while delivering significant cost savings to their clients.